Obscure Box

Thoughts from inside the obscure box
January 1, 2012

Things for 2012 to do

Posted by : Michael Lund

It's fair to say that 2011 was one of those years I'm glad is finally over and hello 2012.

Hello 2012

Hello 2012

If it wasn't one thing it was another that challenged all in 2011, from its damp, soggy and destructive start that seemed to have an impact on almost everything that followed.

But isn't it a case of out with the year of natural disasters and other tragedies and in with the year when the world is supposed to end?

Well, maybe the world will end on 21 December 2012 - the northern winter solstice - but if it does, it will have nothing to do with any doomsday predictions.

Read the end of this entry ...


May 30, 2011

A reply from the ABC over my Skype concerns

Posted by : Michael Lund
Filed under : Consumer, Media, Television

I have finally received an e-mail from the ABC over the Skype concerns I raised in "The ABC’s love affair with Skype" (Wednesday 20 April 2011),.

The e-mail tells me the Audience and Consumer Affairs unit has investigated the matter I raised and has found nothing wrong with Skype mentions by the broadcaster.

Read the end of this entry ...


May 26, 2011

LNP loo yarn flushed by the truth

Posted by : Michael Lund
Filed under : Consumer, Media, Observation

It would have been a great story if it had been true.

The LNP issued a media release yesterday (Wednesday 25 May 2011) titled "No women's toilets at Mackay Courthouse" blasting the Bligh Government for apparent oversight in the plumbing in the legal precinct.

Speaking after raising the issue at the Mackay sitting of Parliament, LNP Shadow Attorney-General Jarrod Bleijie said the court toilet fiasco was another example of poor planning from a tired Labor Government.

"I asked Labor's Minister for Women to explain why women of Mackay where forgotten in the planning and development of the new Mackay Courthouse.

"What a total stuff up," Mr Bleijie said.

Read the end of this entry ...


May 17, 2011

It takes a media release to tell me that the media release isn’t dead

Posted by : Michael Lund
BWH Communication

BWH Communication

I found this out in a media release from Brisbane firm BWH Communication, called ''Is the media release dead in a new age of social media?'' (Friday 29 April 2011).

It offers an interesting insight in to the way the PR industry views the media. So why does BWH believe the media release isn't dead?

There are still thousands and thousands of print publications worldwide and journalists that rely on receiving solid information from credible sources relevant to their specific readership.

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May 15, 2011

Be careful where your ad sits

Posted by : Michael Lund
Filed under : Internet, Media, Online

This was on the front page of The Age's website today.

The Age planking story and ad above

Not the best ad above a headline

Read the end of this entry ...


Just so you know…

All thoughts and comments here are the honestly held personal opinion of Michael Lund and are based on the information available at the time of publication.

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