Obscure Box

Thoughts from inside the obscure box
May 17, 2011

It takes a media release to tell me that the media release isn’t dead

Posted by : Michael Lund

I found this out in a media release from Brisbane firm BWH Communication, called ”Is the media release dead in a new age of social media?” (Friday 29 April 2011). It offers an interesting insight in to the way the PR industry views the media. So why does BWH believe the media release isn’t dead? […]

April 29, 2011

-ise vs -ize in a formal name

Posted by : Michael Lund

What to do when writing about an organisation that has a z in its spelling where you would normally use an s if following the correct spelling adopted buy your country or news organisation?

September 29, 2010

From a Fox8 blunder to another

Posted by : Michael Lund

The whole world seems to know of the blunder on Fox8’s Australia’s Next Top Model final show when host Sarah Murdoch announced the wrong winner to a live pay-TV audience. Sydney’s Kelsey Martinovich, aged 19, had just delivered her acceptance speech after being told she’d beaten the Gold Coast’s Amanda Ware, aged 18, to the […]

August 3, 2010

Kylie has doubts over her past

Posted by : Michael Lund

The Aussie pop-diva is busy plugging her new album Aphrodite so it’s natural then to take a look at her website to check out her past. Plunge in to the About section and there’s some interesting reading about her career. Those of a certain age will remember her most for her character of the blonde […]

March 30, 2010

The secret 20th Century invasion of the Vikings

Posted by : Michael Lund

British author Cressida Cowell may know a thing or two about dragons but her knowledge of Vikings might need a little updating. Her series of children’s books are the basis for the new 3D animated blockbuster How to Train Your Dragon. It’s a fascinating movie that’s entertaining for all ages and I confess I shed […]

Just so you know…

All thoughts and comments here are the honestly held personal opinion of Michael Lund and are based on the information available at the time of publication.