Obscure Box

Thoughts from inside the obscure box
October 19, 2010

The ING orangutan doesn’t do it for me

Posted by : Michael Lund

ING Direct’s decision to dump comedian Billy Connolly for an orangutan in its new marketing campaign is a puzzle. Connolly is instantly recognisable. He’s world famous, he’s very funny, he also admits to being well off and is Scottish so comes from a nation with a reputation for looking after the money. A perfect ambassador […]


September 29, 2010

From a Fox8 blunder to another

Posted by : Michael Lund

The whole world seems to know of the blunder on Fox8’s Australia’s Next Top Model final show when host Sarah Murdoch announced the wrong winner to a live pay-TV audience. Sydney’s Kelsey Martinovich, aged 19, had just delivered her acceptance speech after being told she’d beaten the Gold Coast’s Amanda Ware, aged 18, to the […]


June 23, 2010

Cooking the numbers on Masterchef

Posted by : Michael Lund

I know MasterChef is popular but I’m thinking someone’s cooking the numbers a bit too much on who’s watching the Channel 10 series. The Australian’s Lara Sinclair tells in “MasterChef sparks Coles sales surge” (Monday 21 June 2010) of the shows success and the impact on sales for sponsors. While advertising has boosted sales, it’s […]


February 17, 2010

Why we need commas

Posted by : Michael Lund

Many style guides for news organisations here in Australia are lax of the use of commas in numbers 1,000 t0 9,999. They prefer to drop the comma and opt for 1000 to 9999. Commas are fine higher numbers with digits grouped in threes so it’s 10,000 and 1,000,000 and so on. I think the commas […]


August 4, 2009

Why using a quote from a media release has its dangers

Posted by : Michael Lund

Too often these days you call an organisation looking to speak to someone for a story only to be told you’ll be sent a media release. Sometimes the protesting works and you get to speak to a human being, sometimes it doesn’t and you are left with a statement that claims to be the words […]


Just so you know…

All thoughts and comments here are the honestly held personal opinion of Michael Lund and are based on the information available at the time of publication.

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