Obscure Box

Thoughts from inside the obscure box
June 23, 2010

Cooking the numbers on Masterchef

Posted by : Michael Lund

I know MasterChef is popular but I’m thinking someone’s cooking the numbers a bit too much on who’s watching the Channel 10 series. The Australian’s Lara Sinclair tells in “MasterChef sparks Coles sales surge” (Monday 21 June 2010) of the shows success and the impact on sales for sponsors. While advertising has boosted sales, it’s [...]


June 9, 2010

“I search, therefore I am” says Google

Posted by : Michael Lund
Filed under : Internet, Online

When 17 Century philosopher Rene Descartes penned a letter to a mate back in 1641 it’s safe to say he’d never heard of Google, let along the internet. The letter to Marin Mersenne later found itself as part of a collection of documents at the Institut de France (Institute of France). From here it was [...]


May 20, 2010

Typical of the monarchy

Posted by : Michael Lund
Filed under : Internet, Media, Observation, Online

So the British Monarchy is on Twitter. The Queen has apparently been a big fan of the World Wide Web for many years so I suppose it’s no surprise that Her Majesty would also want the Monarchy to keep up with modern trends and enter the online social network marketplace. When I last looked an [...]


May 4, 2010

A gruesome feed

Posted by : Michael Lund
Filed under : Consumer, Media, Online

Sometimes a news feed offers too much. Take this offering today from ninemsn.com.au. A gruesome story with an equally gruesome offer of “Photos Video Watch live” if the feed is followed. Thankfully the full story “Teen rushed to hospital after tongue piercing” (Tuesday 4 May 2010) doesn’t contain any video or ability to watch live [...]


April 13, 2010

The Gates’ Breath meets the Hourglass Syndrome

Posted by : Michael Lund
Filed under : Consumer, Internet, Media, Online

It was back in August 2008 when I first mentioned my frustration at what I called the Gates’ Breath, in Just wait a Gates’ breath. Now the brainy people at chip manufacturer Intel have revealed figures on a similar condition that’s called Hourglass Syndrome. The Reuters story Stressed by slow computers? You are not alone [...]


Just so you know…

All thoughts and comments here are the honestly held personal opinion of Michael Lund and are based on the information available at the time of publication.

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