Obscure Box

Thoughts from inside the obscure box
April 29, 2011

-ise vs -ize in a formal name

Posted by : Michael Lund

What to do when writing about an organisation that has a z in its spelling where you would normally use an s if following the correct spelling adopted buy your country or news organisation?


October 19, 2010

The ING orangutan doesn’t do it for me

Posted by : Michael Lund

ING Direct’s decision to dump comedian Billy Connolly for an orangutan in its new marketing campaign is a puzzle. Connolly is instantly recognisable. He’s world famous, he’s very funny, he also admits to being well off and is Scottish so comes from a nation with a reputation for looking after the money. A perfect ambassador [...]


May 4, 2010

A gruesome feed

Posted by : Michael Lund
Filed under : Consumer, Media, Online

Sometimes a news feed offers too much. Take this offering today from ninemsn.com.au. A gruesome story with an equally gruesome offer of “Photos Video Watch live” if the feed is followed. Thankfully the full story “Teen rushed to hospital after tongue piercing” (Tuesday 4 May 2010) doesn’t contain any video or ability to watch live [...]


April 13, 2010

The Gates’ Breath meets the Hourglass Syndrome

Posted by : Michael Lund
Filed under : Consumer, Internet, Media, Online

It was back in August 2008 when I first mentioned my frustration at what I called the Gates’ Breath, in Just wait a Gates’ breath. Now the brainy people at chip manufacturer Intel have revealed figures on a similar condition that’s called Hourglass Syndrome. The Reuters story Stressed by slow computers? You are not alone [...]


March 30, 2009

Not the drumming gorilla we're used to

Posted by : Michael Lund

When the drumming gorilla first hit the web he was a big hit. I recall sitting in one office where the e-mail went from desk to desk, on each occasion the tune was the same. Phil Collins – he of Genesis and solo career fame – was heard singing the opening lines of his classic [...]


Just so you know…

All thoughts and comments here are the honestly held personal opinion of Michael Lund and are based on the information available at the time of publication.

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