Obscure Box

Thoughts from inside the obscure box


May 15, 2011

Be careful where your ad sits

Posted by : Michael Lund
Filed under : Internet, Media, Online

This was on the front page of The Age's website today.

The Age planking story and ad above

Not the best ad above a headline

Does the tragic story of a 20-year-old falling to his death in Brisbane need such a black banner above the headline?

Admittedly, Acton Beale may not be the smartest lad as he died after falling from the balcony of a unit block, as reported in "Planking death: man plunges from balcony" (Sunday 16 May 2011).

He was trying to lay face down on the balcony railing of his apartment when he suddenly fell - The Age.

Such is the life of a planker.

But does The Age need the ad to rub salt into his fatal wounds with: "Only a little bit over? You bloody idiot."

The ad's actually for a drink driving campaign, run by the Transport Accident Commission in Victoria.

I think somebody needs to have words to make sure such a bold statement in the ad doesn't clash with any more headlines.


No Comments

(required)
(will not be published) (required)
(opitional)

Just so you know…

All thoughts and comments here are the honestly held personal opinion of Michael Lund and are based on the information available at the time of publication.

Categories

Admin