Obscure Box
Thoughts from inside the obscure box
October 19, 2010
The ING orangutan doesn’t do it for me
ING Direct’s decision to dump comedian Billy Connolly for an orangutan in its new marketing campaign is a puzzle. Connolly is instantly recognisable. He’s world famous, he’s very funny, he also admits to being well off and is Scottish so comes from a nation with a reputation for looking after the money. A perfect ambassador [...]