Obscure Box

Thoughts from inside the obscure box


September 29, 2010

From a Fox8 blunder to another

Posted by : Michael Lund
Sarah Murdoch

Sarah Murdoch (Source news.com.au)

The whole world seems to know of the blunder on Fox8's Australia's Next Top Model final show when host Sarah Murdoch announced the wrong winner to a live pay-TV audience.

Sydney's Kelsey Martinovich, aged 19, had just delivered her acceptance speech after being told she'd beaten the Gold Coast's Amanda Ware, aged 18, to the title.

But then Murdoch told the live audience: "Oh my God, I don't know what to say right now."

The gripping moment is captured on videos posted on many news stories including The Australian's "Wrong model announced as Top Model contest winner" (Wednesday 28 September 2010).

Murdoch continues...

"It's Amanda, I'm so sorry. It was fed to me wrong. Oh God. This is what happens when you have live TV, folks. This is insane. Insane, insane, insane."

Thankfully Martinovich was gracious in defeat and has come out of all this with Foxtel sending her to New York and awarding her $25,000 as a prize.

She also gets to feature on the front cover of Harper's Bazaar with the publisher announcing it will print two editions - one featuring Martinovich and the other featuring Ware - so says The Sydney Morning Herald's "Harper's Bazaar to print Kelsey and Amanda covers" (Wednesday 28 September 2010).

Two covers for magazine

Two covers for magazine

What caught my eye though in the SMH's report is the typo blunder in the blunder report.

Withing?

Withing?

It's always the danger when you report on the mistakes of others, that you end up making a mistake yourself. Sure, the SMH's is minor compared to the Fox8 show, but it still shouldn't have happened.

I can hear the online subs now: "This is what happens when you have online news, folks."


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All thoughts and comments here are the honestly held personal opinion of Michael Lund and are based on the information available at the time of publication.

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