Obscure Box
Thoughts from inside the obscure box
June 23, 2010
Cooking the numbers on Masterchef
I know MasterChef is popular but I’m thinking someone’s cooking the numbers a bit too much on who’s watching the Channel 10 series. The Australian’s Lara Sinclair tells in “MasterChef sparks Coles sales surge” (Monday 21 June 2010) of the shows success and the impact on sales for sponsors. While advertising has boosted sales, it’s [...]
June 9, 2010
“I search, therefore I am” says Google
When 17 Century philosopher Rene Descartes penned a letter to a mate back in 1641 it’s safe to say he’d never heard of Google, let along the internet. The letter to Marin Mersenne later found itself as part of a collection of documents at the Institut de France (Institute of France). From here it was [...]