Obscure Box

Whatever the result in tonight's State of Origin clash, the Maroons have already won the battle online.

612 ABC Brisbane's breakfast host Spencer Howson started the ball rolling with a post on the online social gossip website Twitter.

The post simply read:

"Queenslander! Queenslander! Queenslander! Queenslander! Queenslander! Queenslander! Queenslander! Queenslander! Queenslander! Queenslander!"

Queenslander!

Soon the message was being repeated until the word ``Queenslander'' appeared on Twitter's list of top trending topics around the world.

The word was even picked up by the trend spotting website What The Trend which credited "a radio station in Brisbane" for the listing, but also said others could have been Twittering the word independently.

No doubt a a few in the Twitter world were puzzled by the emergence of Queenslander on the list with one user, MerikStudios, asking: "What is a queenslander?"

Howson was suitably modest about his work when asked if it was he who started things off.

"Yes indeed!" he said.

No sign of New South Wales or "go the blues" making a mark on Twitter.