Obscure Box

Thoughts from inside the obscure box

April 10, 2008

The missing .au

Posted by : Michael Lund
Filed under : Internet, Media

What is it about web addresses that make people mis-quote them so often.

Channel 9's breakfast Today program has a segment each day where it brings you the news from various internet sites.

Trouble is, most of the sites given are incorrect because host Karl Stefanovic keeps forgetting the ".au".

Time and again he directs viewers to stories on "news.com" and "theage.com" forgetting to add the ".au".

news.com does exist. It's actually a technology news website run by CNET Networks, a publicly traded company based in the US.

theage.com also exists. It just has nothing useful on the website as it's a parked domain that has nothing to with the Melbourne-based newspaper.

This dropping of the ".au" tag on Australian websites is not unique to Stefanovic.

Time and again you here references to "crikey.com" when people actually mean crikey.com.au.

Country specific domain names are important to establishing the credibility of a website.

It's important to get them right when referring people to such websites, especially when dropping part of the domain name directs people to a completely different website.

For more details on Australian domain names see .auDA and for domain names in general ICANN, the Internet Corporation for Assigned Names and Numbers.

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All thoughts and comments here are the honestly held personal opinion of Michael Lund and are based on the information available at the time of publication.